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PROVENCE BEAUTY
CORE PRODUCT IDENTITY REFRESH
Client: Provence Beauty
Objective: Update core products that were launched in 2015 and refresh the branding to something more chic and modern. Prompted by a need to update the Multi-Use Body Oils, and the concept expanded to the full body care line.
Solution: Inspired by other French skincare brands, I used a color coded minimalistic approach with fun square vessels and updated the product education by highlighting active ingredients and benefits.
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