Innovative and results-driven, I specialize in transforming abstract concepts into commercially successful products. As a Head of Product Development with a background in communication design, I’ve witnessed firsthand the rapid evolution of media consumption, attention spans are shrinking, and capturing an audience today requires a whole new approach. Whether it’s a product on a shelf competing for attention from 10 feet away or a digital ad fighting for engagement in under 10 seconds, the challenge is the same, cut through the noise and make an impact.

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I excel in fast-paced, entrepreneurial environments, managing every facet of product development from ideation to execution. With a deep understanding of trend analysis, strategic design, and cross-functional leadership, I develop high-performing SKUs that don’t just sell—they convert. In a landscape where brand loyalty is fading and consumers prioritize convenience, budget, and efficiency, simply selling a vibe isn’t enough. Educating the consumer on how a product meets their needs is key.

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Passionate about design, beauty and personal care, I am seeking a dynamic opportunity that allows me to leverage my expertise while driving innovation and market success. If you're looking for a sharp, strategic perspective to position your product effectively, I bring the insight and execution to make it happen.
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