Client Cost Plus World Market

Objective: To create a personal fragrance line for FW 2024, drawing inspo from trending affordable personal fragrance lines available at competitor retailers like Fine’ry, Being Frenshe, Urban Outfitters and Anthropologie.

Solution: Drawing inspiration from high end personal fragrance branding and packaging using clean minimalist typography and bold graphics. While including more in depth product education that is seen more commonly in everyday brand fragrances to guide the consumer to the perfect scent for them.